These bikes were designed and hand built by the Torresini workshop at the Torpado Factory in Padua, Italy. He wanted robust, affordable bikes with innovative technology that were really fun to ride.ġ970 Creates his own brand, Italvega. In 1965 Ben sells the chain of stores and becomes national distributer for Bianchi, Motobecane and Raleigh.īen was constantly angered by bikes that were either too expensive or didn’t meet his customer’s requirements. In the late 40’s, while attending Columbia University in New York, he worked at the bicycle shop of a Greek Cypriot, George Joannou, and subsequently moved to California as West Coast sales representative for Joannou Cycle Co.ġ959 Ventures out on his own and buys the Jones Bicycle Shop in Long Beach, growing this single store into a multi-store chain. Ben Lawee, who was born in Baghdad, Iraq in 1926, immigrated to the United States on a freighter in his teens.
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